How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

The hit sitcom The Office was packed with awkward situations. Actor and writer Zach Woods, who joined the main cast for the show’s final three seasons, is bringing a bit of the same sensibility to a pair of 45-second online spots created by Denver-based agency Fear Not for office supply retailer Quill.com.

Samantha Nelson is a freelance writer for Adweek.

Fanatics’ Zerocool Looks to Expand Product Portfolio With Stranger Things, Dune Agreements

Jellysmack to Bring 5 Series From Creators to Pinterest

Dole CMO on Why Purpose and Planet Is the Heart of Their Business Model

Twitter Releases Its 20th Transparency Report

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Why Marketers Need Collaborative Work Management

How to Use Video at Every Stage of the Customer Journey

The New Golden Age of Television Advertising

How Target and J&J Prioritize Their Retail Media Tech Investments

The Time to Advertise on CTV Is Right Now

By Rose McGovern, Group VP, Client Success, Programmatic and Ad Operations, DIRECTV Advertising

The Commerce Trends Transforming Marketing

Adweek is the leading source of news and insight serving the brand marketing ecosystem.